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Archive for November, 2012

Tools For Online Reputation Management

November 26, 2012 By: admin Category: Articles, Recommended

What is online reputation management?

Online reputation management is generally the management of information relating to your personal or business brand on the internet to maintain or enhance its reputation. It employs tracking, optimization and engagement with what has been said or recommended concerning your brand across all levels of the internet.

Importance of online reputation management

There is a bigger need to control the kind of information exposed to your existing and potential clients. You can do this by watching social media, blogs, websites, RSS feeds, forums, chat rooms, videos and so on. Dismissing negative mentions about your business on the internet can cripple your brand name that took you such a long time to build.

Ok now, the internet is too broad and too complex to track each of the possible mentions and conversations relating to your brand name. To make this simple, I have gathered below 10 tools to help track your online reputation and make online reputation management a little less of a headache.

10 tools to help track your online reputation

There are many tools these days for tracking online reputation but these 10 are the easiest to utilise.

1. Social Mention: it does work pretty much like Google alerts but it is custom made for social media. Social mention helps monitor and be in contact with instant discussions, and mentions around a particular keyword on blogs, news, articles, comments and videos. You can decide to subscribe to the feed and get email alerts or download the Excel file.

2. BoardReader: it will help you track conversations and comments regarding your brand from message boards and forums. The outcomes could be polished by domain, date or relevance.

3. Q&A Tracking: this comes in handy to track if anyone is asking questions about your brand or a specific keyword. It really is very valuable when keeping track of quizzes such as on Yahoo Answers. You could perform a high level search for any particular keyword and then sign up to its RSS feed to keep an eye on any potential mentions.

4. Trackur: this tool monitors keyword mentions from various sources except for Google Alerts. It offers the chance to save, tag, sort, share as well as subscribe to specific feeds. It is pretty affordable and helpful to small businesses.

5. Google Alerts: this is a quite effective free tool by Google that enables you to track news, web results, videos, blogs and groups relevant to your brand name. You can subscribe to this via a feed or email.

6. TwitterSearch: It was formerly known as Summize. This makes it easy to search twitter for mentions of any particular keyword or phrase. It has advanced options which you could search by dates, location, links, sentiments, someone and much more

7. Technorati: this searches mentions of a particular keyword on your blog or other blogs. You only need to subscribe to receive notifications of new mentions and search result feeds.

8. BackType: This presents itself as very good comments solution. It can help you claim your comments on particular blogs, track comments that talk about a specific keyword, view conversations from a particular article or post and subscribe to those conversations.

9. Yahoo Alerts: Yahoo Alert allows you to track news regarding your brand or by a specific keyword, feeds, local news, stocks and more. You can subscribe to receive notifications via Yahoo Messenger, email or mobile.

10. BoardReader: This tool searches through images, forums, videos and micro-blogs for anything and everything that has been mentioned about your brand or a particular keyword. For me, this is the best tool to work with for starters because it is easy to manage and customize and it is fairly affordable.

After checking all the possible information, you will know one thing. Negative feedbacks, reviews and mentions normally originate from your dissatisfied employees, rivals or the genuinely dissatisfied clients.

Taking down the negative reviews and comments is often used by most website or blog owners (specifically ecommerce related sites) to lessen negative reputation. This is however not always the best solution as it only treats the symptoms and not the main concern. I personally advise that you research about the information, create a clear explanation or remedy for the concern in question and stay as honest as you can while at that. It is not only a good online reputation management practice but also serves to prevent future recurrence.

 

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Viral Funnels Are The Best Income Providers!

November 10, 2012 By: admin Category: Articles, Recommended, Software & Plugins, Viral Sales Systems

Make Real Money from your (PLR) Products with a Solid Sales Funnel

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We are all here to build a successful internet business and most of us try our very best… But… 97% FAIL!

Everybody thinks they know the reason why and they swear it will not happen to them. But still 97% of people fail and here is why.

It simply is because your business must do several things well, simultaneously:

1. You have to attract new prospects on auto pilot 24/7

2. You have to create powerful lead magnets and ethical bribes for Prospects

3. You have to build multiple lists and properly segment your subscribers

4. You have to follow-up accordingly with your lists to monetize them

5. All these points must happen simultaneously and not sequentially

You must be able to quickly duplicate this process again and again. Most marketers cannot even do it once because they are too busy doing one thing without the other.

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